Bernard Yeo

My position as a senior analytics executive for Essence involves in leading pre-campaign measurement plan, in-flight performance metrics analysis, and post-campaign review to enable actionable learnings for campaigns optimization. What I would do is look at the data that client has shared and together with Google marketing platform’s perf

Working for KatalystM gave me a valuable understanding of the digital marketing landscape. As a data analyst, I am in charge of reporting campaign & web traffic performance from data gathered from marketing automation (MA) platforms and client databases in the form of reports or dashboards. When onboarding new clients, I will curate the data before ingesting into the MA platforms to ensure data quality.

Internship with an AI & data science consulting start up, working on data science and natural language project using Python programing. Using clustering technique and decision tree, helped a client’s HR department identify behavioral segment in how employees are utilizing their benefits.